Define where to play, how to enter, what to prioritise and how to build a commercially viable route to scale.

Key Workstreams

Prioritise markets using commercial, customer, operational and brand fit criteria

Define the most suitable route to market based on business objectives and risk appetite

Shape the business model, revenue structure and investment logic

Clarify customer journey, value proposition and commercial positioning

Build phased sales strategy and expansion roadmap

Develop digital selling toolkits, ways of working and governance rhythm

Set KPI structure to track progress, performance and decision points

Key Deliverables

Expansion strategy, priority market matrix, route to market recommendation, business model framework, annual roadmap, KPI tree, governance rhythm.

Shape a market-relevant proposition that protects brand equity while improving customer engagement, conversion and profitability.

Key Workstreams

Translate brand proposition into a clear local market narrative

Review assortment strategy and define the right merchandising direction

Develop pricing architecture aligned to margin, positioning and local competitiveness

Design trade calendar, launch moments, promotional logic and price actions

Strengthen CRM, loyalty and clienteling strategies for target customer segments

Map customer journey across digital, retail, wholesale and partner touchpoints

Establish product information and digital asset standards for market consistency

Key Deliverables

Brand narrative kit, localised proposition, CRM and loyalty blueprint, seasonal line plan, pricing architecture, trade calendar, omnichannel customer journey map, PIM and DAM governance.

Create direct market exposure, industry access and real commercial feedback to support better expansion decisions and stronger execution.

Key Workstreams

Plan international exhibitions, trade shows, showroom activity and industry events

Curate buyer meetings, partner conversations and relevant business introductions

Design local market visit agendas around commercial objectives

Design targeted field research across retail, competitors, customers and channels.

Prepare briefing materials for meetings, visits and market-facing activities

Capture market feedback, commercial signals and partnership opportunities

Translate post-visit insights into practical follow-up actions and next steps

Key Deliverables

Market visit plan, exhibition and event roadmap, meeting agenda, target contact list, briefing pack, field research report, opportunity follow-up plan.

Build the operational foundations required to enter, test and launch in market with clarity, control and execution discipline.

Key Workstreams

Design operating model, ownership structure and decision-making rhythm

Build partner ecosystem across sales, distribution, platform, marketing and operations

Define commercial terms, service standards and performance expectations

Localise technology, tools and workflows to support customer and business needs

Structure fulfilment, returns and reverse logistics around the market promise

Manage launch critical path, workplan, milestones and dependencies

Coordinate finance and legal partners to keep key deliverables on track

Key Deliverables

Ninety day landing plan, operating model blueprint, partner RFP packs and scorecards, contract and SLA library, go live runbook, launch critical path, day 30 and day 90 review framework.

Move from market entry to repeatable growth by strengthening performance discipline, operational capability and the teams required to scale.

Key Workstreams

Build test, learn and scale framework for market expansion

Develop omnichannel growth plans across owned, partner and marketplace channels

Improve conversion. Strengthen customer acquisition, retention and lifecycle strategies

Create dashboards, reporting rhythm and management routines to sustain momentum

Define organisation structure, role architecture and RACI for scale

Support hiring priorities, incentive design and capability development

Deliver leadership, sales, service and clienteling training where required

Key Deliverables

Growth roadmap, experimentation backlog, performance dashboard, channel scaling plan, organisation blueprint, hiring scorecards, incentive framework, leadership curriculum, sales and service training toolkit.